Beach and Watersports centre opens its doors for business

Heads will be turning 360 degrees on Saturday 6th and Sunday 7th October when the much anticipated 360 Beach and Watersports Centre, located at the heart of Swansea Bay, opens its doors to the public.

360 brand logo

The brand new facility, operated in partnership by Swansea University and Bay Leisure, will significantly enhance the bay and assist the area to realise its potential as a world class destination for beach and water based sport.

The operating vision of 360 is to improve accessibility and inclusivity through sport and the opening weekend will showcase all of the activities available at the Centre and allow everyone to try brand new sports and experiences.

The weekend will feature free ‘Give It a Go’ taster sessions for both children and adults in a variety of sports and activities including beach volleyball, kayaking, stand up paddle boarding and power kiting. 

Additionally, the Centre will host more advanced sessions in sports such as kite surfing whilst providing an essential amenity, including showers and lockers, for independent users of the beach and water. 

At the heart of the new facility there is a fully-licensed cafe bar that’ll be open 364 days a year which will provide participants and the wider community with a range of food and beverages in this unique location. 

The £1.4m construction of the centre has been managed by Swansea Council and is backed by the Welsh Government through the European Regional Development Fund, Visit Wales and the Regeneration Area programme.

Kate Hannington, 360 Centre Manager said “The opening of 360 is a great day for Swansea and the surrounding area, providing the community and visitors with a superb new facility amidst a stunning natural resource.  Our initial activity programme has been developed to ensure that everyone, regardless of age, ability or situation, can get involved and become more active. Many people will have seen the construction of the 360 building taking place over the past eight months and wondered what its final purpose would be and now we want everyone to come down on the opening weekend to see for themselves.”

Cllr Nick Bradley, Swansea Council’s Cabinet Member for Regeneration, said: “Swansea Bay has always enjoyed a spectacular setting but this centre  will further establish Swansea’s outstanding reputation for watersports by making the most of its  stunning coastal location.

“The new facility will help revive the area’s rich maritime heritage and further enhance Swansea’s growing status as a city of sporting excellence where top-class coastal activities are available for residents and visitors.

“The new centre will help boost the local economy by breathing even more life into our bustling promenade and bay.

The centre is one part of a multi-million pound project that’s aimed at making Swansea Bay a Watersports Centre of Excellence.

Other aspects of the overall scheme include the installation of a new pontoon at Swansea Marina, replacement of the existing Council building at Knab Rock and the restoration of Olga, Swansea Museum’s historic Bristol Pilot Cutter that was built in 1909.

All aspects of the overall project will be officially launched towards the end of October.