Swansea workshop for SMEs on improving website user experience

Swansea University-led Software Alliance Wales is holding a fully subsidised evening workshop in Swansea on Wednesday, July 3, to introduce SME businesses to the concept of website user experience and how thinking about customers and the way they use the internet will enable businesses to improve their website and in turn increase turnover and profits.

The workshop will invite businesses to consider whether visitors to their website are confused and frustrated when they get there and try to use it, and speaker Nigel T Packer will outline why SMEs should they care about getting their website working for them, by meeting customer’s needs.


Title: “Website User Experience”

Speaker: Nigel T Packer, internet marketing consultant, author, business speaker, and Managing Director of Business for Business Internet Marketing. Follow on Twitter @NigelTPacker.


Date: Wednesday, July 3, 2013

Time: 5:30pm registration, 6pm until 7pm presentation, followed by a networking buffet

Venue: The Village Hotel, Langdon Road (Off Fabian Way), SA1 Waterfront, Swansea

Registration: To register for a place at this fully subsidised workshop please click here, email: info@softwarealliancewales.com, or call Software Alliance Wales on 01792 295881. Follow on Twitter @SAW_HQ.


Speaker information:

Nigel T PackerNigel T Packer, presenter of this “Website User Experience” workshop, has worked in the internet business sector for more than 14 years, delivering his specialist internet business knowledge at events across the UK and internationally.

He first used the internet in 1979, sending emails to California from Swansea University on Jnet. His experience in business spans the private, public and third sectors, his special brand of knowledge and experience.

Mr Packer’s company, Business for Business Internet Marketing, is based in Llandarcy and his clients include companies of all sizes across the UK and internationally. All have experienced considerable uplifts in customer engagement, sales and profitability through his online business strategies and advice.

His best-selling book “Internet Marketing: How to Get a Website that Works for Your Business” (2008, Constable and Robinson, ISBN 978 0 7160 3020 1), is ahead of its time – focusing on understanding the website user, which is a key success factor online.